Google Fast Flip !

Here's some fresh google technology to answer the needs of sloggy networks (like that of my college) that remove the charm of online reading. Today Google rolled out 'Google Fast Flip' (http://fastflip.googlelabs.com) and here's what they have to say about it:

"Fast Flip is a new reading experience that combines the best elements of print and online articles. Like a print magazine, Fast Flip lets you browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers. As the name suggests, flipping through content is very fast, so you can quickly look through a lot of pages until you find something interesting. At the same time, we provide aggregation and search over many top newspapers and magazines, and the ability to share content with your friends and community. Fast Flip also personalizes the experience for you, by taking cues from selections you make to show you more content from sources, topics and journalists that you seem to like. In short, you get fast browsing, natural magazine-style navigation, recommendations from friends and other members of the community and a selection of content that is serendipitous and personalized."

The speed is indeed way better than the conventional feed readers (and that includes Google Reader) but its probably at the cost of diminished features (well, something has to be optimized after all). Seems there is also a mobile version for Fast Flip .. haven't yet checked it out. Nice experiment google labs!